The lists are full, every open day is well attended: some allotment gardens do not seem to suffer from the problem of vacancies – fortunately. But appearances are deceptive. Because often the challenge of these associations is even bigger. Because they do not want to end up with vacant plots “like all the other” allotment associations, they accept tenants from whom their gut feeling actually advises against.

Garden Homepage: Just enough enquiries are more dangerous than no enquiries

An allotment garden has become free. Now the well known search begins: Who knows someone who would like to rent a plot? A notice and a newspaper ad speed up the process a bit. Not every association has its own garden homepage.

After a few days, three potential tenants contacted us. So the KGV has more than enough possibilities to escape the vacancy once again. In theory.

But in practice the choice is limited. A businesswoman needs the garden as a balance, but is also sometimes in the field for months in Shanghai. A student couple pretends to be nice, but would like to invite a few people – every allotment garden club knows how noisy that can get. And with the third tenant the head says yes, but the stomach strongly resists.

If the allotment garden association now had more choice, every request would get a refusal. But it hasn’t – so does the board now choose to neglect the plot when the business woman is away on business? For the party people disturbing the peace of the club and causing other tenants to revolt? Or for the bad gut feeling?

Helping the power of judgement to work

How would you have chosen? The example shows: an allotment can never have enough requests. Not necessarily just to avoid vacancy, but to keep the quality of the allotment high with new tenants.

So you don’t have to go against your gut and go for unsuitable prospective tenants, we help you generate more enquiries for vacant plots via your garden homepage. Via your own website, low cost advertising and the full marketing package, specially tailored to allotment clubs like yours. An optimised garden homapage can help you get a lot more enquiries too.

Find out more about the Marketing solution for KGVs.

Click here for our garden homepage offers.

You might be interested in this!

Our eBook “Vacancy NO THANKS” helps you take your vacancy into your own hands.

– With over 42 ideas to try out for yourself (tested by other KGVs)
Make your KGV appealing to new tenants
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find potential tenants

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