Vacant allotment gardens – success story from Braunschweig
Practical example: KGV Vogelsang e.V. in Braunschweig
The association did not have a website before. Like many allotment garden associations in Germany it was facing the same problem. More and more often gardens become vacant and there is no new tenant in sight.
Logo: First the already existing logo was vectorized to be able to use it for the new website. Would be a pity if something is displayed blurred at the prospective customer You can find the bookable product for this here.
Create website: A website optimised for gardening enthusiasts communicates all the important information about the association – clearly and in an orderly fashion. New interested parties are not immediately deterred and get a good first impression. Interested parties can ask themselves the first questions about the location, the size and the price. Impressions in the form of photos in a photo gallery show an authentic association life Order your own club website right here.
Association maintains free gardens online: Vacant gardens / plots could already be entered online after a short time. Tenants can view them around the clock. At home and on the way. Potential applicants can also share their favourite garden online with friends and family and make a decision together. All further texts to the association, to expirations, photos and dates maintained the association independently. Who needs assistance here can book that however also here comfortably in addition.
Marketing: After all free gardens were online, an online marketing campaign was started This can be purchased here.
Evaluation of the marketing measures in figures
The combination of a clear website, all relevant and general information, the details of the gardens and a marketing campaign led us together to a great result. In total our ads were viewed 1831x, saved 8x and clicked 871x. All this generated 15x new contact information (leads) to new prospects. In the end the association was able to find a new tenant for each of the 7x open gardens. A complete success.
Our solution in short form
- Ensuring that there is a professional and vectorised logo (More information here)
- Delivering a modern and clear website that communicated all relevant information for new and old tenants (More information here)
- Planning and implementing an online marketing campaign that generated more than twice as many prospective tenants as there were available gardens (More information here)
A full list of other possible services and products you can see here in our onlineshop.
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